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KNOWLEDGE

GERANIUM

Knowledge One of the single-ingredient scent concepts for bath and body, Geranium is a bright fragrance with green and moist shades; soft and rose-like with hints of citrus and mint.

The rose geranium is a flowering shrub with velvety leaves, native to South Africa, and belongs to the species of geraniums and pelargoniums. It is a popular houseplant in gardens and on balconies in the eastern Mediterranean region, and in flowerpots in northern climates. It is the leaves and stems that are used for their aromatic properties, not the white and pink flowers. The scent is bright, green and moist; soft and rose-like with hints of citrus and mint. Rose geranium is an important ingredient in herbal and floral fragrances and has been used in perfumery since the early 19th century, primarily as a substitute for real rose.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.

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ARCHIVE

The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.

Archive Selected reading

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Materials
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Design
Food
People
Balance
Knowledge
Community
Environment

The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.