For AW25, ARKET and Barbour present a limited capsule collection co-designed between Stockholm and South Shields, in northeast England. Grounded in the shared experience of British and Nordic weather and a mutual passion for the outdoors, the collection focuses on modular construction and layered, functional design.


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A weathered stone slab with orange and white lichen leans against a textured concrete wall, surrounded by grass.

Signature pieces from both brands are reimagined in a nature-inspired palette of blues, greens and blacks, woven into a custom tartan check that echoes the coastlines of the North Sea and the rugged, fragmented archipelagos of the Baltic.
The campaign was captured on the island of Gotland by British photographers Hill & Aubrey and Swedish cinematographer Hampus Nordenson, portraying people living and working on the island and their connection to its distinctive landscape of sea, stone and open skies.

Black and white image of a windmill with a wooden roof, stone base, and nearby tall flagpole, framed by a bush and rocky ground.

Tall, weathered rock formation resembling a face, standing on a rocky beach with the ocean and cloudy sky in the background.

For me, it is the stone that carries the feeling of this island. The ground it rests on. I sense a very strong energy from it – something I connect with – and I feel grounded here. An island is a place where we can feel surrounded by our element, from all sides. It’s a deeply three-dimensional experience – a closeness to water, and a closeness to life. It must, in some way, affect us to walk on land full of fossils – remains of some of the earliest life in the sea, from hundreds of millions of years ago. I believe that’s something we can sense. All living beings are connected to water, to the sea. In the world we live in, it might feel as if turning to nature means disconnecting from other people – but at the same time, it’s a way of reconnecting with our origin.

— Leonardo, architect

A rustic windmill with wooden blades stands on a grassy field under a clear blue sky, surrounded by trees and a stone fence.

In the morning, or evening, there’s this angelic dance across the fields. The fog settles low, and everything is completely still. It’s so different from the daytime, when it’s always windy. But in the evening, the air is calm, the mist drapes over the meadows, and suddenly, you can’t see a thing. Just like that, it becomes a completely different place. Almost eerie – b ut in a magical, comforting way.

– Agnes, model

There is a permanence to clay and stoneware. An object might break, but it will never decompose. There’s something deeply poetic about that – an ancient material that endures. I’m also drawn to the experimental side of it. There are constant moments of tension in the material itself, beyond just the form – having some control, but also having to let go, having to wait, being surprised. It’s a process that’s both painful and wonderful.

– Anna, ceramic artist and potter

There’s a sense of freedom here, a complete harmony with the environment. I feel like I’m part of these trees, these heathlands, these stark limestone formations. I feel that I belong to them. In most other places, there are more people, more artificial sounds. Here, only nature exists, and the only sounds are those of the island itself. For most of the year, it’s as quiet as anything can be, surrounded by sea and sky.

– Bengt, photographer

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